Infographics On Steroids

Infographics seem to be more and more common, and more and more beautiful and bloated nowadays. This one done by Ad Age (with MBA Online and data provided by Magid Generational Strategies) is a good example: http://adage.com/article/adagestat/infographic-generational-media-usage-time-day/229831/. After staring at it for ten minutes, I was still having a hard time drawing any meaningful conclusions, maybe because it's very tall and the key is at the top...so there's a lot of scrolling required to remember what all the icons mean. But it sure is pretty. I noticed that MBA Online provided some code for embedding the infographic in your own web site, which certainly makes sense from an SEO perspective. More and more, web marketers seem to be adding infographics to their mix of digital assets, and I wouldn't be surprised if users start to get a little bit of infographic overload.