http://adage.com/article/digital/google-analytics-launches-150k-paid-service/230125/
Google has decided to launch a subscription-based analytics service that would provide paying clients with around-the-clock support as well as a service agreement for $150,000 a year. It also provides these clients with certain enhanced features. Several large companies, including Travelocity and Gucci have signed up for the service and some have been using it since this past May.
Along the lines of what we have been discussing in class, this further underlines the importance and value companies place on analyzing and understanding how customers come to and use their sites. In addition, it reinforces the ability to derive a tremendous amount of data from ad spending on the internet and the effort on behalf of digital marketers to try and quantify the results of this ad spending in a different way than has ever been possible with traditional media. The granular detail and specific nature of the data available with online ad spending is likely to continue to drive companies to invest significant time, energy and resources in not only designing and implementing but also analyzing their digital marketing efforts.
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