In the current technological environment, consumers have come to expect an ease of access to information which can be met with digital content; this trend is a growing market that advertising and marketing industries can easily capitalize upon. This shift in technology reliance has forced major MSOs to increase their network capacity and upgrade their infrastructures to accomodate consumer expectations for online streaming of traditional news and media, movies, popular TV shows, and sports events.
In 2010 alone, digital advertising revenues from the major sports leagues (NFL, MLB, NBA, NHL) amounted to roughly $1.3 Billion. These online sites include specific sports sites (USTA, PGA, etc), ESPN, and Youtube. Even with these numbers, there still exists a large inventory of unsold ad space reflecting only a partial online adoption and "lack of focus" by content owners and distributors. As the industry continues to evolve and more contet is delivered online, we will see increases in online marketing/advertising revenue across the board. Obviously, this is a market that we should all be taking advantage of!
(source: emarketer.com/article.aspx?R=1008590)
No comments:
Post a Comment