Google Analytics had quite a newsworthy day yesterday with the announcement of Real Time services as well as Premium Accounts. I can obviously see the huge benefits of being able to monitor up-to-the-minute data on your website's users; this will be incredibly relevant when running social media campaigns being able to track the waning interest of your tweets/posts. Thinking back on the first class where we briefly discussed attrition rates on email distribution lists, I wonder what the impact of this real-time data will have on the frequency of campaigns that drive users to the website and how that will impact the attrition rate of subscribers to those means of communication. Additionally, for websites that drive sales rather than readership it will be interesting to see how the Real Time data impacts not only the company's ability to tailor campaigns to keep user frequency high, but also to leverage that frequency into increased customer spending.
The article below talks a bit more about this new service, and hints that Analytics may be key to future growth strategies at Google.
http://www.readwriteweb.com/archives/google_analytics_finally_goes_real_time.php
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