We all know it comes to information era, or information explosion
era. Because of cheap storage, and new technologies, large amounts of data are
available. The business of Big Data is
to search patterns and revelation among these data. It has become a
multibillion-dollar industry in less than 10 years.
With growing at speed in social media, like facebook and
twitter, it becomes feasible to identify individual personality, what does he
like, where has he been, etc. Although
it is still very challenging to analyze tons of refreshed information daily,
marketer still can make use of the information to target right customer, to promote
right product, to grow the business.
The business in Big Data is very promising. In fact, many
corporate spends tons of money to analyze its ever growing corporate data,
hopes to find out the interesting thing about its customer, competitor to
support corporate growth. It seems a
right industry if you want to start a startup.
For more information, http://bits.blogs.nytimes.com/2012/06/04/how-big-data-gets-real/
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