To my knowledge Google’s current search engine matches
queries to keywords, but it has limited ability to interpret meanings of contents
from websites or links. Search Engine Marketing (SEM) and Search Engine
Optimization (SEO) have been developed with respect to current search-algorithms
of Google. However, if Google launches the Knowledge Graph, there could be high
probability of major changes in Page Ranks. For example, a company shown at the
top of a Search Engine Result Page (SERP) might disappear after the appearance
of the Knowledge Graph! Consequently, digital marketers now need to come up
with strategies to cope with future emergence of the Knowledge Graph. Yet, is
it possible to develop optimal marketing strategies without knowing the exact algorithms
of the Knowledge Graph? I don’t know.
Wednesday, June 06, 2012
Introducing the Knowledge Graph: things, not strings
According to Senior Vice President of Google Engineering,
Amit Singhal, Google currently plans to launch a new search concept, the
Knowledge Graph, to English users in the United States via webs, smartphones,
and tablets. The Knowledge Graph is a network of over 500 million objects and
3.5 billion relationships between those objects. The Knowledge Graph will find
search results that are more relevant than that of current search engine because
the Graph not only matches queries to keywords, but also understands their
meanings and nuances. Moreover, the Knowledge Graph will provide relevant search
summaries by utilizing millions of objects and billions of relationships of the
queries. Furthermore, after the first query from a user, the Graph will ask
questions to the user to lead him or her to next relevant search by using
historical collections of past queries of world-wide internet users.
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