BrightEdge (www.brightedge.com) is an interesting start-up that
offers tools for companies to manage their search engine rankings. The company
is based in San Mateo, California and it has been founded in 2008. While
initially focused on “classic SEO”, it is now extending its sphere of
activity also to social networks such as facebook and twitter, helping the
companies to optimize their social presence. In few words: leverage social
media for search. Accordingly to the founder and CEO Jim Yu “Search is evolving.
It’s completely different than a year or two ago. One of the fundamental
innovations of search was realizing that links are a great signal for
authority. Now they’re also liking, they’re also sharing, and I think that’s
going to help search”. The company is growing quickly. Recently it raised additional $12.6 million in a Series C round of funding and opened two
new offices (New York and London).
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