The Financial Times has featured a series of interesting articles about advertising spend dropping in European countries to focus more on emerging markets. Today, European ad spend off target discusses how advertisers are pulling ad spend from Europe to target growth markets. Ad spend in Greece has more than halved in the past five years.
This notion is supported by yesterday's story, Twitter to step into the limelight at Cannes advertising festival. The story explains that Twitter has historically erred on the side of caution with its marketing and advertising campaigns, always trying to keep the user in mind. They are now ramping up their ad campaigns, specifically in emerging markets like Brazil. The company plans on opening a Brazil office and launching its ad products across Latin America by the end of year.
Look forward to learning more about how to create ad campaigns in multiple languages.
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