Microsoft just announced that they will be purchasing Yammer for $1.2 Billion. It is not cheap to get into social media but how much can it grow. Yammer is similar to Facebook but is a private social network for companies. Its has been around for four years and Microsoft must see a lot of potential and synergies in the company to spend that kind of money. Yammer currently has 4 million registered users but that's only 1/225th of Facebook registered users. It is still a newish company and only time will tell to see how fast Microsoft can grow Yammer.
http://techcrunch.com/2012/06/25/its-official-microsoft-confirms-it-has-acquired-yammer-for-1-2-billion-in-cash/?grcc=33333Z98ZtrendingZ0Z0Z0Z0Z0
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