Mashable produced a short article last week with their top
10 basic tips to help entrepreneurs boost online sales. In short, if I could distil the ten tips down
to two themes it would be as follows – make your site SIMPLE and make it AWESOME.
The top 10 tips were as follows
- Keep Easy Navigation (simple)
- Get a Great Search Bar (simple)
- Keep it Simple (simple)
- Extra Features (awesome)
- Looks are Everything (awesome)
- Give Details (awesome)
- Shipping (awesome)
- Be Honest (simple?)
- Be Human (errr…this is trickier)
- Be Browser Friendly (simple)
Does anyone else feel like these two themes may be a little at
odds with each other?
In the new brave new world of e-commerce where large sites
are investing more and more money into beautiful websites, online and offline
media and marketing campaigns and integrated logistics, is this article over
simplifying things a bit? That is to
ask, does e-commerce still present a real opportunity for mom & pop
businesses, or, are they be marginalized as the local shopkeeper
has been by the Walmarts of this world.
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