Google in recent years has turned into a company that
acquired a series of nonsensical entities, that launched average products that
eventually end up as a bust. Last year this all started to change when Google
announced that they would focused on its core products. Now because of the
change Project Glass is the future of Google.
“The charter of Google X is to take bold risks and push the
edges of technology beyond what they’ve been to where the future might be,” “We
want you to be less of a slave to your devices. It’s been really liberating and
I’m really excited to share it with all of you.” Sergey Brin told reporters.
Google has officially announced to the public about Project
Glass. Google will augment glasses that give you real-time data right in
front of your eyes. They have been working with many designs right now but they all
are just prototypes and some even look like a pair of Oakley’s. You can see one of the
demos if you click on the link below.
Still remember that this is a concept and not an actual
product, and you will not see a release for a long time but it’s one step
closer. There is little
information on exactly how they will work and how Google plans to make them
into a comfortable headset.
I personally think this is a great product but might be a
little ahead of our time. I’m not sure exactly if Google or anyone else has the
technology to correctly implement the glasses but it does look very useful. Either way it is good PR for Google
http://techcrunch.com/2012/04/04/google-project-glas/
1 comment:
I've often wondered as to why Google would pursue Project Glass (aside from it being really cool).
Here's what I think:
1. Augmented reality is the Holy Grail of location based services (LBS) - today's LBS are dependent upon the customer either launching an app or actively seeking an offer (think signing up for Groupon Emails, or launching the Foursquare app, etc.) In this scenario offers, and information is actively in your field of vision (albeit a balance will have to be struck between how much of reality will be augmented)
2. Project Glass could extend existing Google search and display capability - For example - what if I were to glance at a street corner and ask my glasses, where's the nearest Starbucks (think Siri + Augmented reality) - that would be a powerful proposition that is rooted deeply into Google's existing core competencies
3. Collecting Data! It would be Google's dream to know exactly where you are and exactly what you are looking at so that it can make relevant suggestions all the time,For example, say that you are at a friends house looking at their new TV, Google presents a list of similar TV sets on sale, just say the word and Google will order you a one just like it.
I know that it'll take a lot of work to actually get to a monetizable version of these glasses, but suddenly Google's pursuit of this new toy just made a lot more sense to me.
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