As our guest speaker mentioned in today’s class, Facebook just announced their plan to make Facebook Exchange available in the next few weeks. This "Exchange" will allow companies to quickly deliver ads to more relevant Facebook users in a timely manner at a scale not possible before.
What is the impact of Facebook Exchange on advertising? Well, it should be huge but take long time to be fully understand. But the change of Facebook’s stock price is obvious and immediate: 3.75% up today!
Further information, here is the WSJ article:
No comments:
Post a Comment