Political Campaigns Go Mobile

Mitt Romney has become the first candidate to ever "go mobile" with mobile-based political advertising in an effort to reach Apple and Android users.  I think this is a response to 1) reaching the youth vote and 2) polling showing that Obama does better among polls reaching people by cell phone.  I think most people have been surprised (some pleasantly, others not so much) by the sophistication and reach of the Republican campaign this election year.

http://www.nasdaq.com/article/wsj-romneys-ads-going-mobile-20120608-00901