BMW (among other auto makers) are jumping on the blogger band wagon by enticing bloggers and consequently yielding positive results. Apparently they played a role in the M edition 1 series (small coupe or convertible in this country, but small wagon in Europe too). This article is interesting (particularly so if your a car nut like me) and something I'll ask about when in Munich in a few months:
http://europe.autonews.com/apps/pbcs.dll/article?AID=/20120612/ANE/306129964/1193
-Eric
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