Inhouse vs. outsourcing when it comes to digital marketing

For a small business, the choice between hiring an external ad agency to manage the marketing efforts online vs. appointing an inhouse person is usually a difficult one. The article below provides a good starting point and breaks down the key work streams.

In brief, all ideas should be owned by the business. No one will know your customers better than you do and the business owner should play a decisive role in pinpointing the targeted segments. Once the "destination" is affirmed, let the agencies worry about all the design and technical details.

http://www.huffingtonpost.com/sajeel-qureshi/what-digital-marketing-ac_b_5548675.html