How to use online to do survey?
In the digital era, it is vital to understand how to take
advantage of Internet to help us maximize the results of our goals. In an era
where the customer opinion can boost our sales or ruin them, we have to
understand our market. For this, many tools are provided for free in the
internet in order to do surveys.
Which tools are available?
Among others, the most popular tools are Qualtrics,
SurveyMonkey and Google Docs.
Qualtrics, Survey Monkey and Google Docs are webs where we
can create in a simple way surveys in order to do market research. From
multiple choices to matrix tables, these tools allow us to use different types
of questions.
Some of the possible types of questions are:
- Multiple choice
- Rank order
- Scales
- Heat maps
- Slider
- Descriptive text
The only disadvantage of this type of surveys is that you need
to have your own database of respondents to send these questions.
An alternative for these webpages which has already a big audience is Google
Consumer surveys. This service is not free but it remains cheaper than
surveys provided by other companies. Through this tool, it is possible to reach
large customized audiences and obtain accurate results. According to the NY
Times Blogger Nate Silver, this type of survey was ranked second in reliability
in predicting election results in 2012 US presidential elections.
Internet can provide us a bunch of new ideas for our products;
the key is to know how to discover them.
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