You are starting a company. In this day and age, In order to
be competitive, you need an effective digital marketing strategy. More likely
than not, one of the first priorities will be developing a website.
One of the first things to do, is to do decide which areas
of the development to outsource and which to work on internally. According to
Sajeel Qureshi, in an op ed in the Huffington Post, there are certain tasks
that are best performed by employees of the company and others that should be
left to the experts in the field (i.e. developers and digital marketers) to
execute.
In particular, content creation, digital strategy development and
marketing/lead generation should be done in-house. These are the areas where
people who are the closest to the product/service that your company is selling
should be involved in. On the other hand, content design, digital strategy
implementation, and technical work should be outsourced. It is more likely that
developers/digital marketers will be able to excel in these areas.
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