At this point of the course we can have a better understanding of what is a digital campaign.
In the link below you can find a good list of the 10 best digital campaign of 2013, based on number of awards won.
The sample analyzed was made by more than 400 campaigns across all the world.
But only few of them had the requisites to become really memorable:
- Innovation in using technology (both high and low tech)
- Use of mobile
- Online and offline integration
- Viral marketing as a central role
- Untraditional and creative solution even for "usual" messages
Andrea
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