Ad Execs reaction to 2006 media additions

The media landscape is always changing at a rapid pace. 2007 is expected to see more innovations than in previous years. Will marketers be ready?

A study of Ad Execs by American Advertising Federation found that the innovations in 2006 took the leaders by surprise. YouTube, mash-ups, and Second Life were among the latest things that were not predictable at the beginning of 2006.

What will 2007 bring and will we be prepared?