A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Monday, February 05, 2007
The future of advertising on the net?
Watch this clip on YouTube from BMW promoting the new BMW5 (even if you are not a car fan - its good viewing). Incredibly they talked Clive Owen and Madonna into appearing in it... Surely this represents the future for advertising on the web!
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