One of the most interesting ideas I saw in the articles this week was a home improvement site called pointclickhome.com. The site is referred to as a "shelter site" that culls information and articles from several other sites and brings into one access point.
The site is being launched by Hachette Filipacchi Media. Content will come from several of the companies applicable holdings, such as Elle Decor. There will also be original content, such as question/answer sessions with professional decorators and seasonal plans. There will also be an interactive virtual room desiger.
As cool as all the content sounds, I think it is important to note the move from a fragmented set of sites to a synergistic portal that will be able to serve multiple needs of diverse customers. As good as the Internet is at serving niches, I think this type of umbrella or shelter stie will prove necessary, along with the mega-search sites like Google, as people try to find useful information on the millions of sites out there.
1 comment:
Hey, Peter, where did you find a link to this site? I tried to open the page today and the homepage screen was blank except for a little tag that said, "pointclickhome."
Your Favorite Curious George,
Betsy
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