Tuesday, February 06, 2007

Health as a Social Bond

Here's a community idea that actually makes sense: it's not just another MySpace clone. PatientsLikeMe aims to build communities around "life-changing diseases". I think this is a great idea for a lot of reasons.

Above all, it's a great cause - which also makes for a highly motivated community. Anyone who has been seriously ill knows the first thing you do is seek out the experiences and advice of others - not raw medical knowledge, but how people like you have coped and adapted to the impact of this kind of thing. Sadly, the information out there tends to be clinical - raw medical definitions and info - or downright depressing. The people who post tend to be the most awful stories - not those who would form a natural support group.

That these communities can share support and stories of coping, as well as information, is heartening. It also, quite frankly, makes for a lucrative demographic for medical marketers. People with life changing diseases often have lifelong medical needs or special needs of some sort: diet, travel, etc. So it would seem to be a good cause and a good business.

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