After watching on the sidelines as Google snatched up YouTube for $1.65 billion, Microsoft has recently announced their own version of YouTube called Soapbox. It was just a matter of time, wasn't it?
In a very Web 2.0 way, Soapbox will allow users to upload their digital videos online and also tag them to let other users find them quickly. (Wow, except YouTube already does this).
Word on the street is that Microsoft will provide more direction on their financial expenditures in this online realm this Thursday so look out for the news.
Microsoft has the luxury of sitting back and entering this space late due to the billions of dollars per month they generate in FCF, but as most new projects, this may not be the winner they were hoping for, especially with younger users turned off by the old-school MSN branded website.
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