The rise of what's known as contextual advertising has created a
21st-century version of royalties that's reaching deep into the ranks of
amateurs and hobbyists. It points to a future where many people will
moonlight online as small-time creators for a little extra income, with a
few finding fame and fortune along the way.
A self selecting sample in a survey (say THAT three times fast) points to around half the bloggers making around $100 or more a month - the Google check limit, incidentally. This doesn't allow many to quit their day jobs. Still, a perhaps hidden benefit is the other sort of income: consulting leads, free equipment to review, and even just a better reputation in one's industry. As one blogger notes, "...his approach has yielded some financial benefits, such as free computer equipment, and freelance and consulting work."
Perhaps one gentlemen put it best hwoever when he said, "I worked anything from eight- to 16-hour days over the last three or four years just trying to do this," says Mr. Rowse. "And a lot of people don't see that."
Full article here at the Christian Science Monitor.
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