Dell 2.0

Since Michael Dell came back to manage the company he built years ago, changes are accelerating.

One of the main ideas is to bring the concept of Web2.0 to the corporate world. So far Dell has a team of people actively reading blogs, webpages, reviews ... to have a real idea of what users thing about Dell products.

Now, they have launched a new project: IdeaStorm. The goal is to convert Dell in a 2.0 company. That means let users suggest what new products they must launch, what things to change, services to implement, ...

Dell has also launched a StudioDell video site where there's a button that allows users to upload their own video testimonials. There's an introductory video from Michael Dell, explaining IdeaStorm and StudioDell.

It is a really challenging idea for an industry that has been struggling to offer reliable products with value added.