What Americans are doing on the Internet.

Curious about Internet usage statistics? Check out www.hitwise.com. They have some really interesting and well presented industry data. It will be helpful for anyone looking for a little insight to online marketing.

For example, check out the top visited web sites

Rank Website Market Share
1. www.myspace.com 5.38%
2. www.google.com 4.34%
3. mail.yahoo.com 4.17%
4. www.yahoo.com 4.14%
5. mail.myspace.com 3.49%
6. www.hotmail.com 2.02%
7. www.msn.com 1.8%
8. www.ebay.com 1.62%
9. search.yahoo.com 1.4%
10. search.msn.com 0.74%
11. www.facebook.com 0.69%
12. images.google.com 0.5%
13. www.youtube.com 0.44%
14. blog.myspace.com 0.42%
15. www.wikipedia.org 0.36%
16. my.yahoo.com 0.36%
17. address.yahoo.com 0.32%
18. www.aol.com 0.31%
19. music.myspace.com 0.31%
20. www.amazon.com 0.3%

Source - Hitwise - January, 2007 - based on market share of visits.
http://www.hitwise.com/datacenter/rankings.php

I thought it would be interesting to compare with Alexa.com statistics. Alexa.com has a little different ranking for the most popular web sites:
1. Yahoo!
2. Google
3. MySpace
4. MSN
5. EBay
6. YouTube
7. FaceBook
8. Wikipedia
9. Craigslist
10. Amazon

Hitwise has some other interesting data reports, like the top 4 fastest moving sites



Or you can search specific industries for most popular search terms.

The terms listed below are ranked by volume of searches that successfully drove traffic to websites in the Hitwise Music category for the 4 weeks ending January 27, 2007, based on US Internet usage.

Rank Search Term Volume
1. lyrics 2.22%
2. song lyrics 0.76%
3. guitar tabs 0.64%
4. free music downloads 0.36%
5. music 0.35%
6. britney spears 0.23%
7. myspace 0.23%
8. lyrics.com 0.22%
9. mtv 0.21%
10. american idol 0.21%


Could it be? Britney is ranked above MySpace?