CBS is moving into the Second Life neighborhood as a new partnership was announced today with The Electric Sheep Company.
CBS is hoping to connect with its audience and advertisers in the new interactive platform. CEO of The Electric Sheep Company Sibley Verbeck cited virtual worlds as a prime opportunity to build communities and create new advertising opportunities.
"Virtual worlds are the first successful incarnation of interactive television. They provide a 3-D, immersive environment in which fans can meet each other, interact with characters or cast members, and generate their own content. This partnership will allow us to explore new potential for CBS' content, and that of all our current and future customers, in the virtual space," said Verbeck.
CBS and The Electric Sheep company have raised 7 million dollars in funding together in their first round of fundraising for future projects. Exact specifications of the features planned for CBS' virtual world have yet to be disclosed.
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