SecondLife continues down the path of world-domination as now governments are sitting up and taking notice of the site. Sweden plans to establish the first embassy in the virtual world, based on the country's embassy building in Washington D.C.
http://www.si.se/templates/CommonPage____3052.aspx
I'm assuming this initiative is being motivated by the cultural tourism branch of the Swedish Embassy. Will it really stimulate interest in Swedish culture or cause an increase in international visitors? I've never been to SL (I say that like its really a place), can anyone tell me if there are other cultural institutions setting up shop there? For example, does the Met have a museum branch, or the Tate?
It will be interesting to see if other culturals and non-profits begin appearing in SL and what effect that has on audience participation, revenue, and changing visitor demographics.
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