After reading a dozen of project names and ideas, i am amazed by the creativity of entrepreneurs in this vibrant city. With the Internet and other new media, it is easy to invite anybody to provide new ideas. When judging a new idea anlytically, we evaluate ideas if it is big enough and it would acutally work. Big think ideas have big impact. They change markets and transform industries and the companies that launch them.
Apple's iPhone was an idea that had great potential for major business imapct. When it was launched, this idea had the potential to transform Apple's already huge iPod business and to break dowsn the barriers between the lucrative mobile phone business and the broader consumer electronics category. Google, Facebook and Groupon are some other good examples.
Ideas come from everywhere. The trick is creating a process that will contactly capture new ideas. Right ideas often have the potential to generate strong communications. When new idea get customers talking, the word-of-mouth impact is more significant in online world.
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