A recent article published by MarketingMagazine.co.uk revelead that 37% of Internet users are not willing to provide personal data online and 31% will not provide real information about themselves to brands online.
As we have discussed in class, much of online advertising today is heavily influenced by the information users share online. Thus, ads are segmented and targeted at specific users. The results of this study are sure to reshape the way advertisers build their online marketing strategieis.
For example, some studies have shown that on average there are more women online than men. Perhaps we could conclude that women are less trusting than men? If this is the case, advertisers should seek to create incentives for women and online users in general to provide their REAL personal information.
No comments:
Post a Comment