Last week Eric Schmidt of Google proposed his new goal of having the search engine giant delier answers without having the user click on a link. In an interview he said, "... we're trying to move from answers that are link-based to answers that are algorithmically based, where we can actually compute the right answer."(neimanlab.org) And we now have enough artificial intelligence technology and enough scale and so forth that we can, for example, give you -- literally compute the right answer." On way they managed to acheive this was through their acquisition of ITA where they are now able to provide accurate up to date flight information.
The goal of this move is to increase their revenues by tapping into the end-user e-commerce spending. Currently, Google charges a small commission to deliver customers to the online retailer who benefits from customer purchases and visits. Google is now eyeing that pie and is looking to gain a larger chuck of the e-commerce revenue. This fits in with the other ventures that Google is entering including their acquisition of Sparkbuy, launch of Google offers and Google Advisor where Google collects a commission on sales that occur through that site.
These steps not only enlarge Google's overflowing coffers but also allows them to compile information on their competition that is inimitable.
Notes from Nathan Newman on Huffingtonpost.com
No comments:
Post a Comment