Today's news: Edmund.com, an online auto research and shopping site, is launching a program - "Edmund Exclusives" - that will basically apply to cars the daily deal model that sites like Groupon and SocialLiving created for more "small ticket" items. The program is currently in beta in one market - South Florida - but the company will probably run it out nationally this summer.
Essentially, Edmund Exclusives will offer geotargeted deals for new and used cars to consumers. As said by Edmunds.com's VP of business operations Michelle Denogean, the program will give people access to local deals directly at Edmunds.com, where people go when they are at the bottom of the purchase funnel and ready to buy. It will give automakers a topical sales ointment to treat inventory problem flare-ups that might not be responding to a more systemic treatment of national or regional incentives: "It helps automakers and dealers who have excess inventory or oversupply of specific models, or have a need to get rid of the past model-year vehicles through additional discounts," she says. "So it is intended to be very targeted to areas that need that focused conversation around certain vehicles," she says.
The program will offer cash-back, financing and leasing deals to people from dealers in their market. It may also expand to include deals on repairs and parts, maintenance and body shops, aftermarket audio dealers and auto broker services.
The company, she said, had been considering a program like this for a while, "When the Daily Deal took off, it became clear that at some point someone would do this for cars. Why not Edmunds?"
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