Wednesday, June 29, 2011

Saving Banner Ads for Later

Ever see and ad and want to save it for later? Then a new company founded by a guy from About.com called AdKeeper is just for you. It allows users to click on the icon in the ad to store it for later. The company hopes that in the future every ad will have a little Adkeeper button which you could click to save. It's free for comapnies now, but the intent is to have them eventually pay to be included. The idea is that people are annoyed by ads now, but if given the chance to view it at their own pace it will increase the response rate. It comes at an interesting time, when other tools such as AdBlock Plus exist which is designed to eliminate unwanted ads. I definitely think this unique approach has the chance to capture some of the market lost to over advertising on the internet.

Here is the full article:

http://www.nytimes.com/2011/06/28/business/media/28adco.html?_r=1&ref=technology

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