Digital Integration for Kiwi Omni-channel Retailing

Creating consistent, holistic customer experience across all channels is the name of the game in the world of retail. As this growing trend becomes more widely accepted internationally, we see retailers in all corners of the globe are thinking through these issues.

In a recent publication of Computer World Australia, I learned that the Kiwi (AKA people from New Zealand) consumer is moving to a more digitally integrated life at pace with countries throughout eastern Asia and Europe. this particular opinion piece urged Kiwi retailers to think of the consumer experience from a holistic perspective.

http://www.computerworld.co.nz/article/533829/opinion_digital_convergence_omni-channel_retailing/?fp=16&fpid=1