Pinterest is killing it this holiday season. According to a new study by Lab42, a market research firm, Pinterest users spend 54% more time on the site during the holidays and 94% say it has changed the way they make their holiday preparations.
What this means is good news for retailers. Piquora, which helps retailers run Pinterest campaigns, says revenue driven from the social network to retailers' sites doubled over the Thanksgiving holiday. Piquora also found that an average pin generates 78 cents in sales and drives two visits to company websites.
Now if only Pinterest could find some way to make money off of all this activity...
Here is a clip from CNBC that talks more in depth about Pinterest's success this holiday season.
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