Earlier this year (in August), American Express activated a YouTube campaign starring Fred Armison, a favourite of all things hipster and twee and millennial and cool. In a series of funny (I think) videos, Armison pokes fun at the popular (if fading) rock stars Kings of Leon.
Views on the videos, which are expertly produced, range between 70-90 thousand.
What all of this worth it? In short, no. How could it be? This incredibly expensive add seen by, at most, 90 thousand people.
Its a cautionary tale for companies learning to deal with new media: star power, comedy, rock-and-roll... and it still didn't work.
Views on the videos, which are expertly produced, range between 70-90 thousand.
What all of this worth it? In short, no. How could it be? This incredibly expensive add seen by, at most, 90 thousand people.
Its a cautionary tale for companies learning to deal with new media: star power, comedy, rock-and-roll... and it still didn't work.
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