Facebook social graph

I’ve been working with Facebook’s social graph and am quite luke warm on the results. First off, It’s quite slow and tends to crash my browser. Second, the results are not very extensive. I think the non keyword approach is interesting but they need to do a lot of work in getting the social aspects to work better. According to Facebook's Newsroom, Graph Search runs on search inquiry phrases (such as coffee shops my friends like), rather than key words (such as coffee shops) like traditional search engines. Facebook users can enter queries that fall into the categories of people, photos, places, and interests. The social network then strives to answer these search inquiries within the social network, rather than directing users to an outside source.

Social Graph enables users to Identify fans, Learn about the fans interests, Identify interests of competitors’ fans, Identify potential business partnerships by seeing similar fans liking complimentary products, Improve the quality of Facebook contests.

Facebook social graph is also great for targeting friends of fans who like [X]. By doing such searches the company can target people based on their networks and previous likes.