Slightly before Halloween of 2013, Pinterest began allowing advertising in its Pin feeds. Like Facebook and Twitter, Pinterest ads will appear within the users' feeds, and the ads will be labeled as such.
Although it does not get the press of Twitter or Instagram, Pinterest is sneakily large. Approximately 16% of all internet users have Pinterest accounts, compared to 15% for Twitter and 13% for Instagram. However, both Twitter and Instagram appear to have much more media coverage than Pinterest.
Could it be Pinterest's female slant? Women are five times more likely to use Pinterest than men. Does this affect the media's coverage of Pinterest? My feeling is that Pinterest could be a dark horse, and that it has more potential than the popular media give it credit for.
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