Thursday, December 19, 2013

Video focused start-ups


Video content is pegged to be one of the most effective ways to get mobile traffic conversions. How do we increase the mobile. Video can be created in house or even curated through user generated content submissions.  

Online video watching is starting to make the television executives nervous. Awesomeness TV was so successful in getting traction using in house and UGC content that Nickelodeon purchased them for over $200 million. Online Video is easy to search, shorter in length and typically offers humor or shock entertainment in bite sized doses.

Online humor publisher Cheeseburger Inc., whose strong user base and viral content have been so significant that Bravo TV network produced a reality show about the company's employees. The Seattle Company, which has roughly a hundred employees, publishes more than 60 humor sites. The sites receive an average of 15,000 photo and video submissions a day.

Media companies are realizing that they need to stay abreast of the digital world. Turner Media has started an accelerator to nurture companies and also identify the next big ideas in the space.

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