Video content is pegged to be one of the most
effective ways to get mobile traffic conversions. How do we increase the mobile.
Video can be created in house or even curated through user generated content
submissions.
Online video watching is starting to make the
television executives nervous. Awesomeness TV was so successful in getting
traction using in house and UGC content that Nickelodeon purchased them for
over $200 million. Online Video is easy to search, shorter in length and
typically offers humor or shock entertainment in bite sized doses.
Online humor publisher Cheeseburger Inc., whose
strong user base and viral content have been so significant that Bravo TV
network produced a reality show about the company's employees. The Seattle Company,
which has roughly a hundred employees, publishes more than 60 humor sites. The
sites receive an average of 15,000 photo and video submissions a day.
Media companies are realizing that they need to stay
abreast of the digital world. Turner Media has started an accelerator to
nurture companies and also identify the next big ideas in the space.
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