TikTok's precipitous rise to popularity in North America is not a case of luck. TikTok is in the midst of licensing negotiations to launch its own subscription service, according to three people briefed on the matter, which would see TikTok go up against Spotify and others for consumer dollars.
Columbia University's first club devoted to TikTok is a testament to Bytedance's far-reaching ambition and ability to convince brillant youngsters to lean in.
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