Consumers are 35x more likely to open mobile messages than emails

Interesting article from Sinch, a marketing research company.

The report says that consumers are 35x more likely to open mobile messages than opening emails.

Due to too many email campaigns, nearly 1 out of 10 have over 1,000 unread emails. 4 out of 10 have at least 50 unread emails.
However, only 4% have 50 or more unread mobile messages.

Assuming that mobile messages are short and easier to read.


https://www.sinch.com/insights/downloads-and-reports/mobile-consumer-engagement-2020-2/?utm_expid=.NcLURFGiS42GD0wHJoCIqA.1&utm_referrer=