After learning about Shopify's newest email solution in Saturday's class, I researched to understand the significance and how this new functionality can be beneficial to a fledgling e-commerce startup.
In a nutshell, integrating email marketing as part of the e-commerce mix allows brands to directly correlate email open and engagement rates with purchasing decisions. Shopify's foray into email marketing illustrates the growth of direct-to-consumer brands and the increasing importance for brands to directly communicate with end consumers. As "old school" as email marketing perceives to be, it is still one of the foundational digital marketing tools that should not be easily dismissed.
Shopify's email marketing tool will be functional and include templates that pull product listings and brand assets directly from merchants' stores to ensure branding remains consistent from email to e-store. There will also be robust sales conversion metrics to help merchants adapt and finetune its content.
In a nutshell, integrating email marketing as part of the e-commerce mix allows brands to directly correlate email open and engagement rates with purchasing decisions. Shopify's foray into email marketing illustrates the growth of direct-to-consumer brands and the increasing importance for brands to directly communicate with end consumers. As "old school" as email marketing perceives to be, it is still one of the foundational digital marketing tools that should not be easily dismissed.
Shopify's email marketing tool will be functional and include templates that pull product listings and brand assets directly from merchants' stores to ensure branding remains consistent from email to e-store. There will also be robust sales conversion metrics to help merchants adapt and finetune its content.
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