Companies are now using artificial intelligence technologies in their digital marketing efforts. Such technologies are implemented largely due to inaccuracies that marketers are facing in personalizing content to the users and many errors that result from such activities. Artificial intelligence marketing will allow the marketers to leverage data collected on users and operate a learning machine that builds automated models that predict the next step of the customer and what other interests may be of interest to that particular user.
That said, I'm not exactly sure how that is different than what marketers are doing currently as there are apps and websites that do something very similar. We receive emails or ads that are customized in such a way that they are based on our recent searches or purchases. I wonder if marketers are creating their own models with the data to come up with the personalization.
Either way, marketers are using this technology to better utilize the data for better accuracy and it seems like this is where digital marketing is headed. See link below:
https://www.jpost.com/Jpost-Tech/Artificial-Intelligence-The-future-of-Digital-Marketing-608089
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