Since parting with Mailchimp earlier this year, Shopify is focusing efforts on its homegrown email marketing tools for customers. It will pull data from customers' sites to ensure consistency in brand messaging, offers templates and tips, and provides a host of metrics for easy analysis of the campaigns.
https://www.morningbrew.com/retail/stories/2019/11/08/shopifys-new-target-email-marketing
https://www.morningbrew.com/retail/stories/2019/11/08/shopifys-new-target-email-marketing
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