As retailers look for new ways to take advantage of the benefits of digital functionality to improve shopper experiences and increase revenues, one simple feature stands out.
The virtual-try on feature, a simple version of Augmented Reality that used machine learning and image recognition to help users “try on” products such as lipstick from home, is an ingenious way to engage potential shoppers early on and improve conversion rates. By having users upload photos of themselves to use the feature, they take advantage of user-generated content to provide a more realistic view of what the products would actually look like. Secondly, this personalization removes the guesswork or trying to predict what a given product will look like on a given user. By making the shopper part of this experience, they are turning the shopper into a creator of content vs. a spectator of the merchandise product content on the site, making them feel engaged and more likely to purchase.
Such innovations are a great way to provide a fresh, relevant and creative experience to consumers, as retailers look for new ways to differentiate themselves and draw audiences in the digital era.
No comments:
Post a Comment