12 key digital marketing trends 

https://www.socialmediatoday.com/news/12-digital-marketing-trends-all-business-owners-and-marketers-should-know-i/616647/

This article highlights key trends that are important for any company - from a start up to a well established one. Regardless of what we see and hear about the dangers of privacy, digital tools are here to stay. And provide a quick and easy way to reach wider audiences, if done properly. A quick synopsis of a few key elements from the perspective of a start up company is laid out below. 

a) It is essential to have a thoughtful and nimble digital strategy - there is so much information being thrown at people that it is important to identify what you want your customers to focus on when you get their attention and how will you reach them (influencers, experiences are some of the focal areas).

b) Facebook/Meta and LinkedIn are platforms that are here to stay and should be part of your digital strategy. 

c) A mobile friendly and optimized website is critical. 

d) Pay attention to privacy.