HOW
TIKTOK, TWITTER, SNAP ARE UPGRADING AD TOOLS TO HELP DRIVE BRAND SALES
As it has now become
a standard for brands to leverage Apps to reach their customers and increase
sales and conversion, Apps, on their end, are continuously releasing updates.
Snapchat
introduced augmented reality filters that links to brands’ product catalogs. These are Snap Lenses that users use to
create videos. Snapchat improved lenses by
linking them to product catalogs and inventory data from the brands. Nike,
Dior, Prada, to name some of them, have built Snap Lenses so consumers can
virtually try on products through the camera.
Twitter
adjusted the back end of its ad platform to accommodate more performance
marketing goals. One adjustment consists
of “site visits optimizations” which allows brands to set a goal of
driving traffic to their websites. An
additional enhancement (still in progress) is the ability to add items to a
digital shopping cart through Twitter ads. Finally, Twitter is also working on
measurement which will report anonymous stats to brands.
TikTok
launched fast-loading pages, which are landing sites within the App where brands
can show more product details. Instant Page
allows brands to share their story by highlighting products, services and
promotion to users.
This shows how the
customers shopping experience will become all-in-one within the apps millions
of people communicate with every day.
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