https://digiday.com/future-of-tv/wtf-is-automatic-content-recognition/
“And by 2026,
51% of households worldwide are expected to own a smart TV…”
The increasing demand for smart TVs is resulting in more viewership data for
targeted ads and personalized content recommendations. This article covers automatic
content recognition, a tech process that enables a smart TV to listen to or watch
content with us. ACR is used across linear, streaming, digital videos, and any
device connected to a smart TV. This type of tracking was under fire in 2016
when the U.S. Federal Trade Commission fined Vizio for tracking and collecting ACR
data without a viewer’s consent. But, even after a class action lawsuit
settlement in 2018, 90% of Vizio smart TV owners still opted in to ACR
tracking. Millions of people with LG, Roku, and Samsung smart TVs have also opted
into this tracking, too. Why? As a Samsung smart TV owner, I find personalized
recommendations helpful especially on streaming platforms (go Netflix!); I save
time and avoid searching / scrolling through the noise. But truthfully, the main
reason is because I didn’t read through my privacy policy nor terms of use
carefully enough when setting up my TV. I am interested to see if there will be
another backlash as more ACR data is available to marketers and as more smart
TV owners are becoming aware of this tracking. We will also see which
companies can successfully ingest this data for personalized marketing.
No comments:
Post a Comment