Digital marketing continues to evolve, and the metaverse offers new ways for companies to engage with consumers. While the metaverse has yet to gain broad adoption among consumers, some companies are racing to be early movers in what could be a significant paradigm shift in customer engagement. Firms such as Nike, Gucci, and Disney have already indicated their commitment to the metaverse, and it's likely more big-name companies will follow.
Customers' interactive involvement in the metaverse is critical for this to pay off for advertisers. Given the nature of the metaverse and its innate customer engagement through the virtual world, it appears poised to be a successful new channel for businesses. As consumer preferences shift toward experiences and personalized content, the metaverse could offer benefits for businesses, creators, influencers, and consumers alike.
Will the metaverse adoption reach a tipping point to make this investment worthwhile for advertisers? And when might this happen? 2022 may be the year we see a big push into this exciting new channel.
https://www.adweek.com/media/the-metaverse-will-reshape-digital-marketing-for-decades-to-come/
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