What are the top challenges of digital marketing transformation?

 

https://www.thedrum.com/profile/leadfamly/news/what-are-the-top-challenges-of-digital-marketing-transformation

If digital marketing transformation was that simple, every business in the world would have undergone it already. And yet, in spite of all the talks about how digital marketing plays a vital role in order to succeed in the new digital world that we are now living in, many brands and retailers are still in the nascent stage of digital transformation, or nowhere at all. It took a global pandemic to force many of them to finally embark on their digital transformation. What is so challenging, you may ask? This article points out a few. 

First, it requires not only an investment of time and money but also a change in their ways of thinking. Technology change is one thing but in order for it to work, it’s imperative that the staff become engaged and welcoming of the transformation as well. Second, it’s much harder to compete for the attention of customers who are increasingly busy and receiving a variety of marketing messages and calls to action. 

This article also discusses how brands need to rely on accurate customer data to truly understand what their customer wants and be able to effectively respond to it. When they use the right data, they can send the right message that will get the customer’s attention. It is an important pillar of digital transformation.